DRM is an acronym for Digital Rights Management, a broad term which is used to describe a variety of techniques for restricting the free use and transfer of digital content. It is specially designed to prevent customers from using digital content in ways that do not correspond to the hardware manufacturers, publishers or copyright holders. DRM is used in a number of media, and the most common media protected by DRM is video and music files.
With more and more digital piracy hit the web, publishers explored as many DRM options as possible to protest their rights. With increasing DRM protected media, so the argument goes. Advocates insist that DRM can give business control over both the businessmen and the customers. While for those who are against the DRM protection, they argue that the use of DRM should be fettered, and that the control over customers even after sales will ultimately hurt customer rights. Then, controversial exists.
1:Want to truly own the product
Due to DRM protection, customers do not really own the file after they buy it. As paying consumers learn more about DRM technology and civil liberties, many of them become outraged that they no longer "own" their music, movies, or software. For example, the iTunes DRM protected videos have dissatisfied users across the world. Why? Imagine their disappointment when they opened their iTunes Store, only to find that the rented movies have been deleted without their permission. So, people hold an idea that even though you buy the product, you are not the real owner of it.
2: Want to remove device restrictions
With DRM protection, you just cannot enjoy what you have purchased or rented anywhere. Just take iTunes DRM protected videos as examples, even after purchasing movies from the iTunes store, you are limited in the ways in which you can enjoy them. You just cannot be able to enjoy them on your Android, Windows or any other non-apple devices. But if you remove the DRM, you can play the video files on any device, even those not supported by Apple and you can also copy them onto multiple devices.
3:Want to remove Media player restrictions
Many DRM prevents you from using the product freely. With DRM protection, you won't be able to play your iTunes movies on your computer with VLC, Realplayer, Windows Media Player or other video players that are supported by Windows.
4:Want to remove rental period restrictions
Everyone knows that the Apple iTunes has a largest collection of high-quality movies, TV shows and music files in its store. Many people would choose to rent movies from iTunes. But there are restrictions for iTunes rentals, the movies or TV shows that you rented will disappear when they expire. Meanwhile, once starting play movie or TV show, you will only have 24 or 48 hours for watching.
5:Want to enjoy videos better
Everyone does not like the feeling of restriction. With DRM protection, customers are unable to watch videos freely and are restricted by various requirements. All DRM systems have one thing in common: they give businesses control over things that the owners should be in control of. This cannot make people enjoy what they have bought or rented to the fullest.
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